A marca paralímpica Rio 2016

Como todo o mundo já sabe a marca para Olimpíadas Rio 2016 já foi apresentada há bastante tempo, criada pela agência Tátil, com o abraço verde, amarelo e azul que rendeu elogios e críticas. para min na verdade deveria ter rendido só elogios. Porém, mais recente do que a marca das Olimpíadas é a das Paraolimpíadas, criada pela mesma agência, com o objetivo de seguir a identidade do primeiro logo e envolver o público para o qual se destina: atletas que são exemplos de superação e força, que seguem o que manda o coração. Coração este que foi o elemento base da criação da marca, que achou pefeiro.
As everyone knows the brand for Olympics 2016 has already been presented long ago, created by the agency Tactile, the hug with green, yellow and blue that drew praise and criticism. min to really ought to have yielded nothing but praise. However, more recent than the brand of the Olympics is the Olympics, created by the same agency, in order to follow the identity of the first logo and engage the audience for whom it is intended: athletes who exemplify the resilience and strength, which follow what your heart tells. Heart this was the basic element of branding, who found pefeiro.
This entry was published on February 9, 2012 at 12:31 pm and is filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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