A artista norte-americana e é garota propaganda por acaso.

Artista norte-americana Nancy Upton pediu a um amigo que tirasse fotos suas comendo frango e pizza enquanto fazia poses dentro de uma piscina. A ideia inicial era pregar uma peça na marca, mas não é que ela foi eleita por voto popular?. “A American Apparel ia tentar usar uma menina gorda como um símbolo de desculpas e aceitação de um público que há muito tempo insistiam em ignorar”. Foi então que a marca se defendeu, explicando através da diretora criativa, Iris Alonzo, que: “É uma pena que (Nancy) tenha desacreditado nas intenções positivas de nosso desafio com base no seu desagrado pessoal … Esta campanha foi realmente bem intencionada, eu e minha equipe não queríamos ofender e insultar as mulheres, a forma como ela se comportou mostra que estava zombando das mulheres que estavam confiantes em se inscrever ou mesmo votar”.E ainda sobre o concurso: “decidimos conceder os prêmios para as outras concorrentes que sentiram que verdadeiramente exemplificam a idéia de beleza interior e exterior, e que vão se orgulhar de ter representando a nossa empresa”.
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American artist Nancy Upton asked a friend to take off their photos eating chicken and pizza as he poses in a pool. The initial idea was to play a trick on the mark, but she was not elected by popular vote?. “American Apparel would try to use a fat girl as a symbol of apology and acceptance of a public that has long insisted on ignoring.” It was then that the brand defended himself by explaining creative director Iris Alonzo, that: “It’s a shame that (Nancy) has discredited the positive intentions of our challenge based on their personal dislike This campaign was really well-intentioned I and my team did not want to offend and insult the women, the way she behaved was making fun of shows that women who were confident or even sign up to vote. “and yet on the contest:” We decided to award the prizes for the other competitors who felt truly exemplify the idea of ​​inner and outer beauty, and who will be proud to have representing our company. “
Fonte Chic.
This entry was published on September 22, 2011 at 1:28 pm and is filed under American Apparel. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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