Indústria moda, muda por uma beleza mais globalizada.

A indústria da moda sempre sofreu com as críticas por promover um único padrão de beleza: as top models sempre foram loiras e brancas – pense em Gisele Bundchen, Heidi Klum e Kate Moss.Com o slogan “A Diversidade é Bonita”, a marca de cosméticos Esthée Lauder quebrou os padrões e colocou as modelos Liu Wen, da China, Joan Smalls, de Porto Rico, e Constance Jablonski, francesa, para serem os rostos de sua nova campanha.“Com o crescimento da economia e da globalização, está na hora das empresas começarem a refletir a nova realidade”, conta o professor de Harvard Geoffrey Jones ao site do jornal Guardian.

The fashion industry has always suffered criticism for promoting a single standard of beauty: the top models have always been blonde and white – think Gisele Bundchen, Heidi Klum and Kate Moss.Com the slogan “Diversity is Beautiful”, the mark Lauder cosmetics Esthée broke the standards and placed the models Wen Liu, China, Joan Smalls, Puerto Rico, and Constance Jablonski, the French, to be the faces of his new campaign. “With the growth of the economy and globalization, it is start time for companies to reflect the new reality, “says Harvard professor Geoffrey Jones to the Guardian newspaper’s website.
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Fonte: Oi moda

This entry was published on July 7, 2011 at 1:35 pm and is filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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